Virtual home staging: when to use it and when not

What is virtual home staging?

Virtual home staging is the technique of digitally furnishing and decorating empty or unattractive spaces in real estate photographs.

When TO use virtual home staging

• Empty properties: Empty spaces are hard to interpret. Staging helps buyers visualize possibilities.
• Rooms without defined use: A multi-use space looks better when it shows a clear function.
• Properties under construction or renovation: Show how it will look when finished.

When NOT to use virtual home staging

• If the property is already well decorated: Don't add virtual staging to photos of already furnished spaces.
• If the staging isn't realistic: Disproportionate furniture or styles that don't fit deceive and disappoint.
• To hide structural defects: Staging should not be used to hide real problems.

Best practices

1. Use furniture of appropriate scale for the space
2. Maintain a style consistent with the property
3. Always indicate that images include virtual staging
4. Also provide photos without staging for comparison

The real impact

Studies show that properties with virtual home staging receive up to 40% more visit requests than photos of empty spaces.